DAWN unveils iYoruba platform to promote cultural and heritage | Southwest First Alert Magazine
The Development Agenda for Western Nigeria (DAWN) Commission, on Wednesday unveiled iYoruba, a digital platform designed to promote the omoluabi ethos among the Yoruba people.
The unveiling took place during the Yoruba historical conversations held at the Wole Soyinka Theatre, University of Ibadan. The event brought together scholars, students, and cultural enthusiasts to reflect on Yoruba values and identity in contemporary society.
In his remarks, the Director-General of DAWN Commission, Dr. Seye Oyeleye, said the initiative was part of the organisation’s ongoing efforts to reconnect the younger generation with their cultural heritage.
“It is always important for young people to know they are citizens of a great country.
“The Yoruba historical conversations is a programme specifically designed for youths in the South West to ensure they understand the concept of the omoluabi ethos,” he
said.
The DG explained that the series, which has been held for a few years, aims to connect the past with the present in order to shape the future of the region.
Oyeleye emphasised the need for continuous dialogue about history and values, saying that “youths can only act on what they know and believe in, hence the need to continually have conversations about our history.”
He noted that iYoruba, which seeks to promote the omoluabi ethos, is an embodiment of integrity, hard work, and good character, through interactive digital engagement.
Speaking, the commission’s public relations officer, Mr. Segun Balogun, said iYoruba rests on nine core pillars: Òwò (Humility), Inú-rere (Goodwill), Sùúrù (Patience), Ìṣẹ́ (Productivity), Òrò-sísọ (Effective Diction/Articulation), Otitọ (Honesty), Ọgbọ́n-inú (Insight), Ìwòntúnwònsì (Moderation), and Akínkanjú (Heroism).
Balogun urged members of the public to record and submit short videos showcasing individuals who demonstrate any of the nine pillars via http://jo.my/omoluabi, adding that the best video each week would receive a cash prize of ₦10,000.
He further revealed that iYoruba would be introduced in schools across the South West to help nurture a new generation of youths grounded in the omoluabi values that define Yoruba identity.
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